As technology becomes omnipresent in people’s lives–people go about their lives smartphone in hand–it follows that we would no longer have to carry technology, but simply slip it on. Smartwatches and fitness trackers are the first widespread wave of wearable technology, but they certainly will not be the last. These wrist devices are already gathering vast amounts of information about their wearers that can be translated into lifestyle research, which will inevitably lead to even more convenient tech accessories.
The trick with wearable technology, however, has not been ease of use, but style. The trendsetters who pioneer new fashion styles could also pave the way for wearable tech, but it will need to look the part. The contradiction is in the name: for technology to be wearable, it will need to look enough like fashion. But tech geeks have never been known as fashion plates, so what happens when these two worlds collide?
For decades, Apple has been the frontrunner for sleek product design, and indeed, their Apple Watch–like their phones–can now command a wait. However, a wearable not only needs to look good enough to be shown off, but needs to function well enough to become essential. Otherwise, why wear it in the first place? Fashion is famously ephemeral, but wearable technology cannot afford to be so short-lived. Although new models will be released, both the functionality and aesthetic need to meet certain standards for wearable tech to be fully integrated into people’s lives.
Wearable technology also offers a valuable service to athletes that could make it a functional part of sports uniforms. Major League Baseball players experimented with wearable technology this past year on a voluntary basis. Approved devices were evaluated and tested before they were allowed on the field, and rules govern the gathering and use of information. But wearable technology could greatly help athletes and their support staff monitor players’ health and performance when they are most active.
Technology isn’t going away, which means it will likely become even more integral to our daily lives. What better way to weave technology into the day-to-day than by wearing it?
These days, the stadium is more than just a vessel–it’s an experience in and of itself. With new technology cropping up and improving every year, sports venues are doing their best to stay up-to-date. Certain elements are this are more than just nice to have–they are both necessities and opportunities.
Take wifi, for example. While a decade ago, fans might be content to keep their smartphones away during a game, the stakes are higher now. Connectivity is a priority for younger fans, and Cisco reports that Internet is “as important as air, water, food and shelter to one in three college students and young professionals.” This may sound hyperbolic, but think about it. Many of us live a significant portion of our lives online, with our social and professional lives hinging on Internet access. Without wifi, you’re probably going to lose your fans at halftime.
Then, there’s improved home technology. High definition big screen TVs make viewing a game at home just as awesome, twice as comfortable, and much cheaper than visiting the game physically. So there has to be something at the stadium fans can’t get at home. How about in-arena interactive hotspots? Sports leagues and brands are both leaning into this trend by building high-tech experiences that enhance fans’ stadium experience.
But don’t forget, the smartphone might be the biggest opportunity of all, and with fast, easy-access wifi, both advertisers and national leagues can hook into fans’ phones. Think seat upgrades, easy food and beverage purchasing, insider facts and insights, or any other number of modern, digital conveniences.
For an example of a high-tech stadium, look no further than Brooklyn’s Barclays center, one of the most connected stadiums in the world. Thanks to smart design and innovative ideas, fans can upgrade seats and even get notifications when the restroom line is shortest.
There’s also the in-process Mercedes Benz Stadium, which I’ve blogged about previously. In partnership with the Atlanta Falcons, IBM, and Daktronics, the smart stadium will give fans 360-degree views of the on-field action, employing state of the art sustainable technologies all the while. The goal is to give fans the best experience possible, complete with awesome technology, while using as little energy as possible.
If the stadiums of the future keep integrating technology that delights fans, provides perks, and saves energy to boot, the world of sports is in for an exciting ride in coming decades. After all, sports are all about connecting communities over shared passions. What better way to do that than going all in on digital?
This post was originally featured on TechCrunch.com
The latest sports phenomenon sweeping the globe wasn’t represented at the Olympic Games in Rio; it doesn’t require an intense physical training regimen or even traditional sports equipment. We’re talking about e-sports — competitive video gaming — and the opportunities for huge windfalls for players and advertisers are immense. Corporations plan to spend $325 million on sponsorships and marketing of e-sports this year, hoping to reach gaming’s huge millennial demographic as the sport goes viral.
The idea of publicizing video game competitions is nothing new. In 1972, Stanford University invited students to an “Intergalactic Spacewar Olympics” for the game Spacewar. The prize? A year’s subscription to Rolling Stone magazine. These days, prize pools for major competitions, like Call of Duty, are at least in the six-figure range, and crowdfunded prize pools boost those paychecks into the millions.
Beyond advertisers and gamers, the real money up for grabs here is for the tech companiesthat can successfully bring these competitions to a worldwide audience in a mainstream media format. With the industry projected to generate more than $1.9 billion in revenue by 2018, there are various rising tech players to watch as this fierce competition heats up.
Recently emerged from stealth mode, startup Genvid Technologies has the lofty goal of creating “revolutionary eSports broadcasts.” By bringing interactive elements and multiple camera angles into live-streamed games, co-founder Jacob Navok hopes to hook a whole new audience with more compelling broadcasts and greater opportunities to monetize competitions.
The challenge is that video games are built with players, rather than spectators, in mind. Genvid hopes to solve this problem by enabling developers to control camera angles during live-streamed games as if they were in the editing booth at major sporting events. This would create a more compelling narrative with built-in storytelling and emotion — something that would be appealing to sponsors, advertisers and viewers.
Genvid hopes to challenge Twitch, the leading streaming platform for e-sports, which has a staggering 45 million monthly viewers. Twitch’s single-camera perspective, Novak says, is like “watching a Major League Baseball game from the viewpoint of a GoPro camera strapped to a player’s back.” It’s pretty easy to see the huge potential for profit if Genvid is successful with its current free demo phase and upcoming beta tests withe-sports companies.
ESPN performed some unexpectedly successful beta testing of its own last June when it became the first sports magazine to dedicate an entire issue to e-sports. One of the issue’s featured stories on a top gamer received more than 1.1 million page views on ESPN.com. Realizing professional coverage of this burgeoning arena would have a huge instant audience, ESPN launched a dedicated e-sports vertical this year. ESPN2 even televised an entire live competition called Heroes of the Dorm last year. We can expect to see the sports juggernaut roll out even more coverage of e-sports in coming months.
We can’t have a conversation about e-sports without discussing its mobile applications. An app that improves the players, not the game? Germany’s got that. Technology is making it even easier for aspiring players looking to cash in on the huge prizes available to top gamers with Dojo Madness, a Berlin-based startup with plans to turn gamers’ smartphones into an e-sports coach. Through advances that combine machine learning with in-play data, Dojo Madness has created a coaching app that raised $4.5 million in its first round of funding. Initially targeting League of Legends, the app offers strategy before and during the game, and analyzes performance in a post-game recap.
This second-screen technology will be huge in the age of big data. League of Legends, among other games, offers open APIs, enabling e-sports companies to pull in gameplay data, which in turn makes in-game coaching possible. The company’s League of Legends app, called LOLSumo, is already the top app for this game, with more than half a million downloads.
Another big player capitalizing in the e-sports area isActivision, a company hoping to “activize” more cash in their cache. Earlier this year, in a $46 million deal, Activision Blizzard acquired Major League Gaming, an early organizer of e-sports competitions. Valued at $27 billion, Activision is already a leader in the industry as the publisher of leading franchises, such as Call of Duty, but this move signals that they want more than the game — Activision wants to dominate the entire arena of e-sports.
According to chief executive Robert Kotick, Activision hopes to create “the ESPN of eSports” by bringing mainstream viewing away from the internet and onto traditional cable TV channels. This could be tough competition, as ESPN still intends to be the ESPN of e-sports — may the best company win!
Kotick hopes to tap into an even bigger audience than the online community by bolstering televised broadcasts with the same kind of coverage that traditional sports receive. In the spirit of the Games, Activision and Genvid Technologies should play on the same team instead of as opponents.
The budding startups, big tech companies and TV channels planning to capitalize on e-sports are just the beginning of the sport’s global rise. TheInternational e-Sports Federation(IeSF) even took steps to be recognized by the Olympic Committee in February, and was provided the necessary route to become an official sport in April. Indeed, e-sports could be on the Olympic stage before we know it — but until then, there will be no shortage of players getting their heads and wallets in the game.
Source: Jonas Bengtsson
Over the past couple years, the lines between skiing and video games have blurred somewhat. At the same time, people are now able to see the slopes with unparalleled clarity. Enter the world of augmented reality (AR) snow goggles, where the benefits of the eyewear now extend beyond wind and sun screening into electronic readouts that resemble what Ironman sees inside his helmet. Google Goggles, anyone?
Skiers and snowboarders find useful the features currently available and under development for AR snow goggles. Among these, goggle wearers can get email and text messages, find directions, read weather reports and record and broadcast your adventures on video while zipping down the trail. Even more interesting, some of these goggles are able to project your path via the angle of vision, zeroing in or your destination on a targeted display well before you get there. One such manufacturer, RideOn, launched an Indiegogo campaign to fund the development of the latter technology, which raised more than $112,000 in just two months. Similar products are already available from Recon, Oakley and Zeal. To learn more about each of these products, visit these sites.