As detailed by Chris Pedigo of Lacework.com, 2019 saw some dark days for the cloud. While companies storing information in such data centers usually find that method cost-effective and efficient, the exceptions were notable, and troubling.
In April, 540 million Facebook records were exposed via Cultura Colectiva, a Mexican content provider. In May, Instagram saw 49 million records laid bare. July brought the Capital One breach, in which 80,000 bank account numbers (and 140,000 social security numbers) were exposed. And September saw the Autoclerk breach, where travel reservations were hacked, including those of military personnel involved with sensitive operations.
As a result, businesses are increasingly turning to blockchain to secure their cloud storage. An integral part of the larger trend toward Blockchain as a Service (BaaS), the distributed security makes this decentralized ledger far less vulnerable to hackers than the centralized servers preferred by most companies in the past.
The reasons have been well-documented. There are the cryptographic hashes unique to each block, which results in the chain’s immutability — i.e., none of the blocks can be modified without altering the whole chain. There is the peer-to-peer network, to which all data is distributed. Because it is not stored by any single entity but rather a node of users, the information within the chain cannot be changed by an outside actor. That ties into another security measure — the consensus protocol, under which all users need to verify a new block.
Finally, there is proof-of-work (PoW), the algorithm used to verify the transactions that lead to the creation of new blocks in the chain.
Again, such security is one of the great appeals of blockchain, and spending on the technology, which has tripled since 2017, is expected to reach $16 billion by 2023. Healthcare in particular is expected to reap the benefits of this technology, as blockchain spending in that sector is projected to reach $1.4 billion by 2024.
At present, however, healthcare lags behind financial services, manufacturing and energy and utilities in the industries that executives view as being most advanced in blockchain development, per a Business Insider survey. Forty-six percent of those polled believe that financial services have made the greatest strides in that area, compared to 12 percent for manufacturing, 12 percent for energy and utilities and 11 percent for healthcare. (Another eight percent view governmental use as being the most advanced.)
But it is expected that there will be precious few industries that won’t be impacted by this technology in the years to come. One report listed 58 possible areas in which blockchain can be applied, ranging from voting to ride-sharing to advertising.
The conclusion is a simple one: A decentralized storage system like blockchain can do for information what it has been doing for cryptocurrencies, keeping it safe and sound, and accessible only to those on the chain in question. The trend toward blockchain will only continue in the years ahead, and cut across all sectors.
Blockchain, once associated solely with the cryptocurrency bitcoin, has since been found to have many uses, with the potential for many more.
One of the foremost examples of digital ledger technology (DLT), blockchain can solidify supply chains and secure elections. It can make real estate transactions easier, and medical records more accessible. It can facilitate data transfers and ensure the smooth operation of the Internet of Things.
But why? What makes it so good, and why is there the expectation that it could do so much more?
In a word, security. The folks at MIT spelled it out in layman’s terms, while using bitcoin, widely considered the first digital currency, as an example. All of bitcoin’s transactions are stored in the ledger, with multiple copies shared to a network of computers, or nodes. These nodes, which are operated by so-called miners, determine the validity of every new transaction. In the case of bitcoin, for instance, they check to see that each miner seeking to complete a transaction using that particular crypto does in fact have one to spend. Valid transactions are then added to the chain as blocks.
Every block has its own cryptographic fingerprint (called a hash), and every completed transaction does so courtesy of a unique process known as a consensus protocol — i.e., the agreement between all the other nodes. Both those elements should at least theoretically make such transactions tamperproof.
The MIT crew does raise questions about how secure the network really is, and provides examples of instances when hot wallets or smart contracts, two DLT staples, have been hacked. But generally blockchain, and DLT in general, has been well-received.
Consider the following examples:
- Supply chain management: Using an online ledger removes documents, and thus inefficiency, from the equation. Consider the example of the shipment of flowers from Kenya to Rotterdam that required no fewer than 200 documents to complete. That’s a thing of the past with blockchain.
- Secure elections: It could potentially reduce fraud or, for that matter, the need to so much as travel to a polling place. In 2016 West Virginia became the first state to use DLT-based technology in a primary, a possible sign of things to come.
- Real estate transactions: With supply chains, there’s no need for hard copies anymore. All of that now exists in the blockchain network, and all parties have secure access. This is true for real estate transactions, and all manner of other transactions.
- Medical records: Electronic medical records (EMRs) are already widely used, but those stored in a blockchain would ensure the patient easier access and greater privacy, the latter of which is essential under HIPAA requirements.
- Data transfers: The cryptocurrency IOTA, believing most corporate data goes unused, has developed a DLT-based data marketplace that would allow companies to sell or share data, the idea being that it would spark innovation.
- IoT management: The world of interconnected devices — smart thermostats, lights, refrigerators, security systems, et al. — is ever-evolving, and in 2017 Cisco Systems moved to trademark a blockchain that would monitor the various devices for trustworthiness.
Clearly there is more to come. Blockchain will disrupt a great many sectors in the years to come, and we have its reliability and security to thank.
This post was originally featured on TechCrunch.com
The latest sports phenomenon sweeping the globe wasn’t represented at the Olympic Games in Rio; it doesn’t require an intense physical training regimen or even traditional sports equipment. We’re talking about e-sports — competitive video gaming — and the opportunities for huge windfalls for players and advertisers are immense. Corporations plan to spend $325 million on sponsorships and marketing of e-sports this year, hoping to reach gaming’s huge millennial demographic as the sport goes viral.
The idea of publicizing video game competitions is nothing new. In 1972, Stanford University invited students to an “Intergalactic Spacewar Olympics” for the game Spacewar. The prize? A year’s subscription to Rolling Stone magazine. These days, prize pools for major competitions, like Call of Duty, are at least in the six-figure range, and crowdfunded prize pools boost those paychecks into the millions.
Beyond advertisers and gamers, the real money up for grabs here is for the tech companiesthat can successfully bring these competitions to a worldwide audience in a mainstream media format. With the industry projected to generate more than $1.9 billion in revenue by 2018, there are various rising tech players to watch as this fierce competition heats up.
Recently emerged from stealth mode, startup Genvid Technologies has the lofty goal of creating “revolutionary eSports broadcasts.” By bringing interactive elements and multiple camera angles into live-streamed games, co-founder Jacob Navok hopes to hook a whole new audience with more compelling broadcasts and greater opportunities to monetize competitions.
The challenge is that video games are built with players, rather than spectators, in mind. Genvid hopes to solve this problem by enabling developers to control camera angles during live-streamed games as if they were in the editing booth at major sporting events. This would create a more compelling narrative with built-in storytelling and emotion — something that would be appealing to sponsors, advertisers and viewers.
Genvid hopes to challenge Twitch, the leading streaming platform for e-sports, which has a staggering 45 million monthly viewers. Twitch’s single-camera perspective, Novak says, is like “watching a Major League Baseball game from the viewpoint of a GoPro camera strapped to a player’s back.” It’s pretty easy to see the huge potential for profit if Genvid is successful with its current free demo phase and upcoming beta tests withe-sports companies.
ESPN performed some unexpectedly successful beta testing of its own last June when it became the first sports magazine to dedicate an entire issue to e-sports. One of the issue’s featured stories on a top gamer received more than 1.1 million page views on ESPN.com. Realizing professional coverage of this burgeoning arena would have a huge instant audience, ESPN launched a dedicated e-sports vertical this year. ESPN2 even televised an entire live competition called Heroes of the Dorm last year. We can expect to see the sports juggernaut roll out even more coverage of e-sports in coming months.
We can’t have a conversation about e-sports without discussing its mobile applications. An app that improves the players, not the game? Germany’s got that. Technology is making it even easier for aspiring players looking to cash in on the huge prizes available to top gamers with Dojo Madness, a Berlin-based startup with plans to turn gamers’ smartphones into an e-sports coach. Through advances that combine machine learning with in-play data, Dojo Madness has created a coaching app that raised $4.5 million in its first round of funding. Initially targeting League of Legends, the app offers strategy before and during the game, and analyzes performance in a post-game recap.
This second-screen technology will be huge in the age of big data. League of Legends, among other games, offers open APIs, enabling e-sports companies to pull in gameplay data, which in turn makes in-game coaching possible. The company’s League of Legends app, called LOLSumo, is already the top app for this game, with more than half a million downloads.
Another big player capitalizing in the e-sports area isActivision, a company hoping to “activize” more cash in their cache. Earlier this year, in a $46 million deal, Activision Blizzard acquired Major League Gaming, an early organizer of e-sports competitions. Valued at $27 billion, Activision is already a leader in the industry as the publisher of leading franchises, such as Call of Duty, but this move signals that they want more than the game — Activision wants to dominate the entire arena of e-sports.
According to chief executive Robert Kotick, Activision hopes to create “the ESPN of eSports” by bringing mainstream viewing away from the internet and onto traditional cable TV channels. This could be tough competition, as ESPN still intends to be the ESPN of e-sports — may the best company win!
Kotick hopes to tap into an even bigger audience than the online community by bolstering televised broadcasts with the same kind of coverage that traditional sports receive. In the spirit of the Games, Activision and Genvid Technologies should play on the same team instead of as opponents.
The budding startups, big tech companies and TV channels planning to capitalize on e-sports are just the beginning of the sport’s global rise. TheInternational e-Sports Federation(IeSF) even took steps to be recognized by the Olympic Committee in February, and was provided the necessary route to become an official sport in April. Indeed, e-sports could be on the Olympic stage before we know it — but until then, there will be no shortage of players getting their heads and wallets in the game.