In 2016, Frederic Kerrest, COO and co-founder of the identity tech startup Okta, told Inc. that business was only “in the first inning” of cloud computing adoption. It is safe to say that we have moved along to subsequent innings. Snowflake, a Silicon Valley cloud data warehousing company, on September 15, 2020 raised $3.4 billion in what is the largest software IPO ever.
Now just about everyone wants his or her turn at bat (to torture the baseball metaphor a bit more).
Precious few industries have been left unaware of the advantages the cloud can offer. It is estimated, in fact, that 90 percent of companies are now reaping its benefits, and that spending on cloud infrastructure services will increase from $39.5 billion in 2019 to $63 billion by 2021.
Of particular interest is the level of security the cloud provides. A 2019 post on Onehub noted that all businesses would be wise to follow the 3-2-1 backup plan, under which data is stored in two places on-site and a third off-site, thus negating the impact of a disaster such as a fire.
That same site shared some grim statistics about cybersecurity. Fully 21 percent of business files go unprotected, and 41 percent of companies leave over 1,000 files vulnerable to attack, including files that contain sensitive personal information. And just about half of cyberattacks are aimed at small businesses, while ransomware attacks have skyrocketed by some 350 percent each year.
The cloud obviously offers a much-needed layer of protection. Also pertinent — especially in this day and age, as the coronavirus pandemic rages — is the fact that the cloud offers businesses more flexibility in terms of remote work. No matter where an employee happens to be at any given moment, he or she can access a company’s data and applications. All that’s needed is the proper device and a working internet connection.
Here are four industries that have soared into the cloud:
- Education: With remote learning now a necessity in a great many places, the cloud offers the same flexibility it does to remote workers. Chad Stevens, leader for K-12 Education at Amazon Web Services, told EdTech Magazine that AWS affords students the opportunity to access educational resources, and in the case of the sprawling Los Angeles Unified School District, was integral to the setup of call centers for tech/remote support.
- Marketing/Advertising: Data is king, and cloud platforms allow those in such fields as marketing to gather information from various sources — and do so in real time. This obviously helps to spot emerging trends and markets, and thus get a leg up on the competition.
- Real Estate: As with other disciplines, agents and brokers in real estate benefit from accessibility while on the go. The cloud gives them the ability to store data, safely and securely — and have peace of mind in the event of, say, a hard drive gone bad.
- Healthcare: Telemedicine has taken on added importance during the pandemic, and is expected to be critical to this sector in the years ahead. That means, once again, that storing data in the cloud is of the utmost importance. In addition, patients have easy access to their own records, and thus a greater say in their own care than ever before.
The cloud looks incredibly promising for many businesses, in a variety of industries, as they look to meet current challenges and anticipate those in the years ahead. It offers accessibility, security and flexibility — and, perhaps most of all, peace of mind.