Google has been on top of cutting-edge technology since its now-ubiquitous search engine rose to prominence. You may or may not have noticed, but the search engine has gotten smarter: it learns from your behavior and alters your results based on search trends and location.
Essentially, Google is the king of algorithms. And guess what? Its machine learning algorithms can belong to your business, too. Recently, Google opened its Cloud Machine Learning platform to all businesses in public beta. Essentially, it allows businesses to train their own models at a faster rate using Google’s system — just a few hours compared to days or more.
Google, now part of conglomerate umbrella Alphabet, is much more than a search engine now, so this service has little to do with your daily queries. Still, it encompasses what we’ve come to expect from Google: speed, intelligence, and constant improvement. That is machine learning in a nutshell, too.
So, how can businesses utilize Google’s Cloud Machine Learning? We can take one example for starter’s: Airbus Defense and Space. This company used the system to automate the process of detecting and correcting satellite images that contain imperfections, like cloud formations, for example.
According to Mathias Ortner, the company’s Data Analysis and Image Processing Lead, “Google Cloud Machine Learning enabled us to improve the accuracy and speed at which we analyze the images captured from our satellites. It solved a problem that has existed for decades.”
More problems can be solved with machine learning — this only scratches the surface. Google has launched two separate services: their Machine Learning Advanced Solutions Lab, which allows businesses to work with Google engineers to solve complex problems, and the Cloud Start program, which offers educational workshops to teach them the fundamentals.
Considering it was Google’s engineers that worked with Niantic before the launch of Pokemon Go, an opportunity to work with the tech giant could definitely be transformative for many. With more businesses in the machine learning game, more customers across the board will benefit from smarter services geared to get even smarter over time.