Gatorade is more than just a beverage that makes TV athletes sweat blue. The brand has long been associated with sports, science, and wellness, as is evidenced by the Gatorade Science Sports Institute. The Institute and its newest satellite lab in Florida are proof of Gatorade’s continued dedication to athletic innovation.
The Gatorade Sports Science Institute (GSSI) was founded in 1985 with the mission of “helping athletes optimize their health and performance through research and education in hydration and nutrition science.” In partnership with researchers and universities, they study the effects of nutrition on athletes before, during, and after exercise.
So, what have they been up to since foundation 31 years ago? GSSI has researched exercise, nutrition, and sports equipment using the latest tools in physiology, biochemistry, and sensory response. Their results have led to superior formulations in taste and functionality. GSSI has also partnered with physicians, scientists and athletic trainers to establish a Field Testing Program to study the effects of electrolytes on athletic performance.
In other words, GSSI scientists study and develop sports nutrition and hydration. This translates to improved Gatorade products and a wealth of scientific findings to back them up.
GSSI has expanded beyond its headquarters in Barrington, Illinois in recent years, having opened up satellite labs in the UK and most recently, Bradenton, Florida. Some lucky media insiders were able to get a tour of the Florida satellite lab at IMG Academy just this month, and their account shows off the innovative work behind the scenes.
Sport Techie brings us exclusive photos and videos from the GSSI satellite lab, where they sampled new Gatorade products and the technology used by GSSI and its athletes. This included the BodPod, an air displacement plethysmography test that determines body composition for athletes of all ages; the Fuel Profile Test, which evaluates of how an athlete uses energy across a range of exercise intensities; and the Gx sports fuel customization platform, which includes a bottle with flip cap, pods with Gatorade formula and additional tech to provide athlete fueling recommendations.
GSSI shows the amazing ways in which sport technology can monitor our health and maximize athletic performance. Ultimately, their research should help athletes understand what their bodies need to keep healthy, strong, and moving.